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Apple, Sharp - CEO Sharp says iPhone will get oled screens

iPhone - MacRumors Forums - forums.macrumors.com
The supplier of Apple screens Sharp says that Apple is switching to advanced organic light-emitting diode screens for their future iPhones. He would not say when this will happen. But Tai Jeng-wu hinted during a speech at a university with a rhetorical question that if Apple (their biggest customer) wanted to move production to the US, why wouldn't Sharp do so. Tai Jeng-wu is also an executive at Foxxcon (Hon Hai Precision Industry). Source:

"We are now building a new [OLED] facility in Japan. We can make [OLED panels] in the U.S. too," he said. "If our key customer demands us to manufacture in the U.S., is it possible for us not to do so?"

"The iPhone has been evolving and now it is switching from LTPS (low-temperature poly-silicon) to OLED panels," Tai told students at Tatung University. "We don't know whether Apple's OLED iPhones will be a hit, but if Apple doesn't walk down this path and transform itself, there will be no innovation. It is a crisis but it is also an opportunity,"

OLED screens offer battery savings and more possibilities - including bendable and flexible screens as seen in the Samsung line. A transition from LCD to OLED isn't something that Apple can achieve overnight.

Many expect the iPhone 8 to be the first OLED, but Sharp's CEO didn't confirm this or hinted at it. Instead he mentioned that Apple has some catching up to do.

So who knows, iPhone products in 2017, Apple's 10th anniversary iPhone lineup might just be:

2x LTPS models

1x OLED premium model

[edit]

Personally I am a little bit confused as to the position of Tai Jeng-wu, he's President of Sharp Corp, but not CEO perhaps. Sorry if I got this wrong.

--- Post Merged, Oct 31, 2016 at 4:48 AM ---

Additional thought:

For uniformity, performance, glass to edge or at least option for smaller bevels, accurate and bright color display on smaller OLED screens, are great for a fantastic looking futuristic design, VR, and a fresh new design.

[LCDs are a great cutting edge high performance display technology for Tablets to TVs, but for small handheld Smartphones, OLED displays provide a number of significant advantages over LCDs including: being much thinner, much lighter, with a much smaller bezel providing a near rimless design, they can be made flexible and into curved screens, plus they have a very fast response time, better viewing angles, and an always-on display mode. Many of OLED's performance advantages result from the fact that LCDs are dependent on transmitting the varying characteristics of their White LED backlight – but for OLEDs the sub-pixels are directly electrically powered to emit light, which can provide better color accuracy, image contrast accuracy, and screen uniformity.

Because of their very flexible power management capabilities, OLEDs are not only more power efficient than LCDs for most image content, but they now deliver much higher peak Brightness than LCDs because of this. However, for mostly all white screen content LCDs are likely to remain brighter and more power efficient for a while.]

source:

 
Date: Oct 31, 2016    Labels: Apple Sharp


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