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Amazon drops ads on their Prime phones' lock screen

Mobile Devices & Gadgets - AnandTech Forums - forums.anandtech.com
Can't say I saw Amazon doing this...ever. I guess the cat & mouse game of trying to bypass the lock screen ads is over.

So, $20 more for a phone now.

Amazon Prime has a number of benefits for members of the service, including free 2-day delivery, Amazon Prime Video, and Amazon Prime Exclusive deals. While lots of their deals are time sensitive, their Amazon Prime Exclusive phone range is one that is available all year long, providing flagship phones at a lower price than the standard model. The tradeoff in purchasing these devices from Amazon is that the company includes advertisements on the lock screen, unfortunately.

In a surprising move, however, Amazon has announced that they will no longer be displaying ads on the lockscreen. All devices bought through the Prime Exclusive program will be receiving an update to the Amazon Offers application in the coming days to remove the ads.

This change does come with a catch, though. As a result of the removed lock-screen advertisements, all Amazon Prime Exclusive phones have had their prices raised by $20. It’s the price that any new owner will have to pay in order to purchase a Prime Exclusive smartphone, though buying it from Amazon will still often be a better bargain than buying it from a carrier or direct from the manufacturer.Click to expand...



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