Lenovo ditches Vibe Pure UI
According to Anuj Sharma, Lenovo India's head of marketing for the mobile unit,
What we have done in last 11 months is we looked at what we had in terms of software perspective. We have been close to the consumers and we saw what they were asking for. There was a certain trend and we have now decided to cut the Vibe Pure UI off from our phones. So you will now get the stock Android which consumers have been asking for. "
There's no more Vibe UI going forward and we are moving to complete stock Android for all our future Lenovo phones. This is a huge transition for our business perspective.
Lenovo will still add a few enhancements to take advantage of Dolby Atmos and TheaterMax, two technologies it has pushed in recent times. Aside from that, however, its devices will run a clean version of Android without any customizations.
It was a lengthy process to get done. As Lenovo had to align all markets where it sold Android devices. The cultural differences that came in where for example in China Android isn't a very popular choice when you compare it to custom skins. But this was something for which Lenovo pushed really hard. For the Indian market, the preference was with stock Android experience.
The stock Android will also mean that it will be more efficiently updated to next Android OS. It also makes it easier to support for extended period of time.
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